Friday, 27 July 2012

Basic Tips to Setting up a Custom E-commerce Website

Previous to set up your online store, be clear in your mind to carry out your planning and market research, and imagine about your likely future requirements. 

In this below paragraphs, you will get the basic tips on setting up a professional looking and functioning
custom e-commerce website.

Mostly, an e-commerce website design consists of four major components
E-Commerce - Online Business

  1. Online Store Product Pages                                                                    
  2. Shopping cart
  3. Gateway account for processing online payments
  4. Merchant account for accepting credit cards
Let’s start in brief look through each major component, starting with,

E-commerce Online Store Product Pages :
Between the most underrated feature of e-commerce websites are product pages. When consumers judge actual items to purchase, it's the product pages that decide if they would like to buy from your website, or not. 
  • Product pages will hold all required content for your products
  • Be certain to write keyword rich content on product pages 
  • Be sure to add quality images to sell your product because a picture is worth than a thousand words as  they say
  • Put yourself in your customers shoes which helps a lot to increase a product sell
  • Provide security, easy and pleasant shopping experience to your customers 
  • Present your products in organized way which reflects professionalism
Shopping cart :
Accordingly you managed a product page that converts visitors to genuine customers. Now you have to pay extra attention on the whole shopping cart experience somewhat than just the procedure of the cart because your customer’s familiarity with the service is what will make or break your business.

E-Commerce Website Work Mechanism
Shopping cart should have to address the following major components :
1. Use a proper method to allow your customer to view and choose items for purchase simply
2. Backend admin system - you have to add, edit, and delete items for sale
3. Have a proper attention on Efficient tracking of orders, fulfillment and product inventory
4. Generate sales reports and overall conversion management tools

Website security is a very important to e-commerce websites. You will require securing the whole thing from when the customer enters their personal information right up the termination of the checkout string. You must have to install and apply a Secure Server Certificate (SSC), a Secure Socket Layer (SSL) and a Secure Protocol (HTTPS).

A protected database is necessary for storing all your customers purchase and personal information. This is the first required security risk so be definite to encrypt the data. Caring your clients data will make sure you 
will not face issues of lawsuits and financial ruin down the road. Gateway account for processing online payments

Gateway account for processing online payments :
These balance sheet assists with the processing the Credit Card transaction on your behalf. It is not atypical
to bring upon you a handful of fees with this type of account, and there is a large selection of Gateway
processor companies to decide from. Be clear in your mind you do good research and are 100% clear on what the fees are before you commit.

Credit Cards
Merchant account for accepting credit cards :
You will require a merchant account if you desire to allow Credit Card transactions online. These accounts allow and hold the credit card transaction money. Call your local bank to see if they offer such accounts. In some belongings, you can find both a merchant account and transaction processing services from the same organization.

Lastly, you require having a technique to make sure and evaluate customer satisfaction with your service and/or product. The customer service and understanding is the key feature to a running a successful online business but on the other side actual product is secondary.

Tuesday, 24 July 2012

9 Most Important Web Design Tips

New web designers require to know web design fundamentals in order to create good-looking, well-designed websites. If you would like to know more regarding web design, there’s lot of resources you can learn. Start with this article. You’ll find some guidance below to boost your web design excellence.

Here are 9 things that are the most important to observe and take into consideration when creating a best website design that you might not be aware of or have overlooked. They are here just enhancing your online business through unique web design of your site.

9 Most Important Web Design Tips

Try to Keep Simple Web Design
Always simple is good. Do away with redundant confusion and distractions from a website and navigation menu.

White Background Color
White is maybe the best option for background color. White backgrounds not only make the text easy to read, but also make your site come into view more professional, as white is the standard background color for corporate sites. Crazy backgrounds can just cause confusion and make your content become lost. It also tends to make your webpage look much less professional. Simple backgrounds are generally better.

Use well layout and navigation
A web site that is easy to use always encourages visitors to continue and read your content. If your site
doesn't appear to look good for a particular resolution it is likely that the visitor will close the browser
window feeling that the web page is not for their viewing. Therefore, designing widen layouts that fit any
screen resolution will ensure a visually attractive and professional site.

Custom 404 Pages
Generate a custom 404 web page, so that any time your website visitor mistype or misspell a URL on your web site, they will still be provided with navigation options for your web site (as an alternative of getting 
nothing but a “Page Not Found” error message, which is neither friendly nor helpful).

Build your web site interactive and rich in content
To make your web site stickier you can insert a few simple interactive applications like site polls, surveys, a
guest book, an event calendar, newsletter sign-up, etc. There are many applications on the web but you require to choose them intelligently.

Build your web site scalable and cross browser compatible
Making your code and design scalable pays you off well. This is critical simply because as technology advances and configuration of computers and their monitors keep ever-increasing and changeable it becomes impossible to experiment your site in all screen sizes and platforms.

Include consistency all over your web site
Consistency is crucial as it could give your site a more professional look and feel, and  makes way for simple
navigation. For consistency to saturate throughout your website, try to use database templates to create a
common look and feel for your web site.

Use Redirect Non-www. To www.
Website visitors will often leave out the “www.” portion when they type a URL or link to your website. Put the website up so that it automatically redirects any non-www version of your domain urls ( to the www version ( of your website.

Inclide a Favicon
Add a Favicon (favorite icon) to your website, with the intention that your company or product logo appears in the URL box. This icon will also show up in a bookmark list, and gives the web site an additional level of