Friday, 27 July 2012

Basic Tips to Setting up a Custom E-commerce Website

Previous to set up your online store, be clear in your mind to carry out your planning and market research, and imagine about your likely future requirements. 

In this below paragraphs, you will get the basic tips on setting up a professional looking and functioning
custom e-commerce website.

Mostly, an e-commerce website design consists of four major components
E-Commerce - Online Business

  1. Online Store Product Pages                                                                    
  2. Shopping cart
  3. Gateway account for processing online payments
  4. Merchant account for accepting credit cards
Let’s start in brief look through each major component, starting with,

E-commerce Online Store Product Pages :
Between the most underrated feature of e-commerce websites are product pages. When consumers judge actual items to purchase, it's the product pages that decide if they would like to buy from your website, or not. 
  • Product pages will hold all required content for your products
  • Be certain to write keyword rich content on product pages 
  • Be sure to add quality images to sell your product because a picture is worth than a thousand words as  they say
  • Put yourself in your customers shoes which helps a lot to increase a product sell
  • Provide security, easy and pleasant shopping experience to your customers 
  • Present your products in organized way which reflects professionalism
Shopping cart :
Accordingly you managed a product page that converts visitors to genuine customers. Now you have to pay extra attention on the whole shopping cart experience somewhat than just the procedure of the cart because your customer’s familiarity with the service is what will make or break your business.

E-Commerce Website Work Mechanism
Shopping cart should have to address the following major components :
1. Use a proper method to allow your customer to view and choose items for purchase simply
2. Backend admin system - you have to add, edit, and delete items for sale
3. Have a proper attention on Efficient tracking of orders, fulfillment and product inventory
4. Generate sales reports and overall conversion management tools

Website security is a very important to e-commerce websites. You will require securing the whole thing from when the customer enters their personal information right up the termination of the checkout string. You must have to install and apply a Secure Server Certificate (SSC), a Secure Socket Layer (SSL) and a Secure Protocol (HTTPS).

A protected database is necessary for storing all your customers purchase and personal information. This is the first required security risk so be definite to encrypt the data. Caring your clients data will make sure you 
will not face issues of lawsuits and financial ruin down the road. Gateway account for processing online payments

Gateway account for processing online payments :
These balance sheet assists with the processing the Credit Card transaction on your behalf. It is not atypical
to bring upon you a handful of fees with this type of account, and there is a large selection of Gateway
processor companies to decide from. Be clear in your mind you do good research and are 100% clear on what the fees are before you commit.

Credit Cards
Merchant account for accepting credit cards :
You will require a merchant account if you desire to allow Credit Card transactions online. These accounts allow and hold the credit card transaction money. Call your local bank to see if they offer such accounts. In some belongings, you can find both a merchant account and transaction processing services from the same organization.

Lastly, you require having a technique to make sure and evaluate customer satisfaction with your service and/or product. The customer service and understanding is the key feature to a running a successful online business but on the other side actual product is secondary.


  1. I do appreciate the way you have elaborated a guidelines to design a ecommerce website.

    portal development

  2. Really nice ideas you shared about Setting up a Custom E-commerce Website.

  3. Mainly the ecommerce sites are developed in magento which is content management system language, the ecommerce sites are developed in magento, these is the latest version, these is also seo friendly, what ever the websites we develop it should be seo friendly, a good information has been shared, the tips are really useful.


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